As the market and the world around us change, we know that we need to work flexibly within all aspects of the manufacturing industry. Every year at Paratherm we embark on self-evaluation to see what we need to do in order to continue personal growth within the business for the upcoming year. Looking to 2017, our focus will be on the expanding global market, our presence in it, and tailoring our experience for the numerous markets we serve. Meanwhile improving and enhancing our service and response for our loyal North American customers.
2016 was a big year for our company. We moved to our new location, allowing us to streamline many of our operations that we will continue in the New Year. We also updated our web presence to make a sleeker, easier-to-use interface and even garnered national attention from a feature in Construction Today. As we have become known for supplying superior heat transfer fluids to the market, including high-temperature, low-temperature, and food-grade fluids, there has been a drive for extension of our brands, and global outreach. To this extent, over the course of 2017, we look to:
- Finish our adapted website for the United Kingdom market
- Complete new mobile-friendly websites that serve our Spanish-speaking customers, as well as the official languages of our Brazilian and Chinese customers
- Begin to develop country-level domains for our largest markets
- Continue to develop our presence and customer-service abilities in our newer markets
- Cement our position as one of the premiere, forward-thinking heat transfer fluid manufacturers across the globe
With our year of extension and global outreach coming up, we invite you to follow along with us and see how everything develops. Our blog, and other numerous social media sites including Facebook, Twitter, and LinkedIn, are all excellent way to keep in touch with us and see our internal and external progress.
Whether you are a new customer or have been with us for the nearly three decades we’ve been serving various industries, one thing you can count on over the next year is our continuous commitment to providing the best in customer service and project solutions in the business. Some of the industries we serve include asphalt paving, chemical processing, industrial laundry, plastics, converting, and poultry and meat processing. We are excited for our ongoing development and look forward to new paths the coming year will present.
From the Paratherm team, we wish you a healthy and happy new year!